For Consumers and Conservationists: FAQs on Conservation Ranching
Learn more about what conservation ranching is, and why it can be good for birds and the environment
Conservation Ranching
Working with landowners to support better bird habitat.
Photo: Stacy Steinke
ÃÛèÖAPP Certified Bird-Friendly Lands
ÃÛèÖAPP Conservation Ranching aims to stabilize declining grassland bird populations in partnership with farmers and ranchers.
Why farmers and ranchers? The majority of grassland birds – whose populations have declined by more than 50 percent in the last 50 years – inhabit privately owned land. This is where we scale our impact.
Landowners voluntarily enroll in our program, and when they meet requirements centering on habitat management, environmental sustainability, and animal welfare, they earn the ÃÛèÖAPP bird-friendly land certification. Nationwide, more than 100 ranches and nearly 3 million acres that have earned status as ÃÛèÖAPP Certified bird-friendly land.
Consumers with an appetite for conservation support these bird-friendly habitats. A special package designation – the ÃÛèÖAPP Certified bird-friendly seal – lets shoppers know which beef or bison products come from these lands managed for birds and biodiversity.
Where to Buy Products Raised on ÃÛèÖAPP Certified Bird-Friendly Land
Find Products and RetailersAbout Conservation Ranching
For Retailers and Institutions
Learn why you should carry products that meet the desires of your eco-conscious customers.
For Ranchers: FAQs on ÃÛèÖAPP's Conservation Ranching Initiative
Learn more about what conservation ranching means for ranchers.
What in the World is Conservation Ranching?
Your guide to ÃÛèÖAPP's program to make cattle ranching prairie- and bird-friendly
Our Team
Melinda Cep
Vice President, Natural Solutions and Working Lands
Christopher Wilson
Program Director, ÃÛèÖAPP Conservation Ranching
Farley Green
Marketing Manager, ÃÛèÖAPP Conservation Ranching
Anthony Hauck
Communications Manager, ÃÛèÖAPP Conservation Ranching
Thomas Schroeder
Senior Partnerships Manager, ÃÛèÖAPP Conservation Ranching
ÃÛèÖAPP Launches Conservation Ranching Program in Wisconsin to Support Declining Grassland Bird Populations
June 27, 2024 —
Bird-friendly certification aims to improve bird habitat & connect consumers to conservation
ÃÛèÖAPP and Grassroots Carbon Announce First-of-its-Kind Partnership to Reward Landowners for Improving Habitats for Birds while Building Healthy Soils
June 18, 2024 —
This innovative partnership creates new income opportunities for landowners through soil drawdown carbon credits to reward them for regenerative land stewardship practices
Prairie-to-Plate Philosophy Drives Bird-Friendly Management at North Dakota’s Paul Ranch
May 16, 2024 —
David and Denver Paul launch Wild Prairie Beef business from ÃÛèÖAPP Certified lands
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