The Story Behind the Foul-Mouthed ‘Effin’ Birds’ Twitter Account
Crude and sarcastic birds are suddenly invading people’s feeds, and the man responsible couldn’t be happier.
Twitter is a real mixed bag these days, but one remaining highlight is its abundance ofhumor accounts, which can provide some much-needed levity amidst the daily deluge of takes and terrible news. One such recent account has carved out a particularly distinct niche for itself: tweets featuring sketches of birds that like to cuss. The account is called , and it pairs vintage black-and-white bird illustrations with sayings that, more often than not, rely heavily on the F-bomb and other curse words. The juxtaposition of the unassuming images next tovulgarities written in a whimsical, flowing font, is the key to the gag—a wide-eyed mergansersaying “Oh fuck not this again,”for example. The account has proven popular in its six-month existence, quickly earning more than 24,000followers with no sign of slowing down.
Effin’ Birds is the most recent work of Aaron Reynolds, a 42-year-old software instructor whoalso happens to be a serial creator behind a handful of other humorous Twitter accounts. Curious to find out more about all of the foul-mouthedbirds that had suddenly taken overmy Twitter feed, I got in touch with Reynolds to see if he could give me the backstory of the account. As it turns out, how it came to be and what it has becomeis pretty interesting.
“Effin’ Birds was born as an experiment,” Reynolds tells me. In fact, Effin’ Birds was such an experiment that the only thing Reynoldsknew when he set out to make a newaccount earlier this yearwas that he wanted to usecursing.At the beginning, hehad no idea that birds would ultimately be his muse. The first step to creating a newconceptwas to find artwork or some other content that would pair well with the salty and sarcasticquips he had in mind. After much Googling, the solution found him in the form of an advertisement. “It was a targeted ad about 12 gigabytes of vintage woodcut [bird] stock art,” he says. “And I saw this owl, and this owl was looking at me like he just couldn’t believe what I was saying to him. You know, it’s the one that I am using for the account picture. And I love that owl so much. And I immediately was like okay, here’s the credit card. I’m buying the rights to all of these images.”
All together he bought roughly 200 images from an artist named Tom Chalky, who digitizes old found artwork. Once Reynoldsknew what the main subjectof his new creation would be, hethen began looking for the right typeface. He wanted“something that looked handwritten or calligraphic, but a little bit silly, a little bit fanciful.” As everythingcame together, he tried to think of thebestname for the project. “The first idea [for a name] was Swear Birds, but I was like, well this is a really stupid name,”he says. “And as I started doing it, Effin’ Birds just became obvious as the right name—something that I could use in a Twitter handle, something that wouldn’t be taken as a domain name, and something that would also be kind of funny on its own.”
With theconceit decided and thename set, Reynolds launched the account in May. It immediately took off. “It’s been the fastest growing thing that I’ve ever built,” he says. “Getting to 20,000 followers took a year and a half, I think, for Bat Labels. And for Effin’Birds it was like four months.” is the first humor account Reynolds saw any real success with; it provides screenshots of the overly explanatory signs littering the originalٳtelevision show (e.g. Criminal Sensor Batindicator)., another popularaccount of his,features GIFs from Star Trek episodes accompanied by made-up captions that have the characters cussing (notice a theme?).
Whereas these two older accounts have actors and other famous followers to help gain reach, Reynolds says the growth of Effin’Birds has been more organic. “It doesn’t have celebrity fans the way that Bat Labels does.It’s popular a lot among media people, especially new media people. Outlets like Buzzfeed or [people who] do online stuff for The Guardian.” And, of course, Bird Twitter has helped. The account has been a hit with the cadre of birders and, to a larger extent, science writers and academics who post and interact on Twitter. (While Twitter is whereEffin' Birds has been the most succesfulby far, Reynolds also operates accounts on Facebook, , and.)
As for his creation process for Effin’ Birds, Reynolds says his inspiration for the quotes comes from everywhere, but the workplace is often the best source. “There’s a note in my notes app called Effin’ Birds, and when things happen to me or things strike me—mostly when I’m frustrated—I’m just writing down all of my feelings in that note,” he says. Later he’ll either go through the images to see which bird matches how he felt, or he’ll look for birds that haven’t been used recently and pair it with a complementary thought. Either way, it’s not hard to find a match.“Birds have this advantage of always looking angry,” he says.
Reynolds lives in Ottawa, Canada,andis married with three children aged 12, 10, and 7.The oldest and the youngestlike tohelp their dad with hisside project. “The 12-year-old is in charge of the Effin’ Birds Instagram account,” Reynoldssays while laughing. “I’ve given him a big shared folder, and he gets to post them on Instagram on a schedule that I provided. He’s my intern.” The 7-year-old, on other hand, provided one of the more uncouth phrases so far: “Eat Farts.” It accompanies an image of a majestically soaring hawk.
While the birds remain foul-mouthed as ever, Reynolds uses a much wider array of vulgarities than just the F-word, and he has even started using captions with no cursing at all. “It’s one of those things where you can’t make the same joke every single time,” he says. Another advantage to having the occasional clean post is that they have a tendency to be shared more widely.
The “Nope”illustration, which appearsto feature a curlew or whimbrel,is a good example of this. It’s one of the more recognizable images Reynolds has created, and it’s also one of hismost popular. The fact that the word itself has become popular internet shorthand also surelyhas somethingto do with it.“When I saw this bird, with this head flipped turn the other way, like he’s just sort of looking at you, I was like, welp, there’s nothing else this bird can be saying,” hesays.While Reynolds enjoys nature and birds, he readilyadmits he doesn’t know which birds are which beyond the ones with obvious shapes such asowls and flamingos. “I actually get those questions a whole bunch.People ask what kind of bird is that, and I say I don’t know. It’s called bird34.png in this file of birds I bought.”
Because the Effin’ Birds posts mix and mingle with whatever other tweets appear in an individual’s Twitter stream, fortuitous tweet pairings have become one of the most surprising and fun results of the account. Users regularly sharescreenshots with Reynoldsof an Effin’Birds tweet that almost seems to providecommentary for whatever other tweet it’s next to in a timeline.“Oh, it is my very favorite part of Effin’ Birds,” hesays. “I was not aware that it was a thing that would start to happen, but once it did start happening, I started writing the captions to more easily fit into that scenario. Because when it happens it’s just ”
Soon, though,Reynolds will have to find some new art. He’s already been reusing images from the original collection of 200withdifferent sayings,which hasn’t seemed to bother his followers too much yet,but eventually it will get repetitive. “My two thoughts are that I enlist an artist to make more, which is the expensive but excellent option,“ he says. “The other is keeping my eyes peeled for more stuff.” He recently bought another set of images from Chalky, but they are of crustaceans that are in the same style of the birds. Reynolds plans to occasionally use some of them in the Effin’Birds account, and has already tried out a crabwith quite possibly theperfect caption: “Look asshole I don’t have time to explain.”
New art isn’t just important for keepingthe account fresh.For Reynolds,Effin’ Birds marksthe beginning of a new chapter in his creative life—one where he can actuallyprofit fromhis work.Bat Labels andSwear Trek, though popular, haven’t provided much on this front.“One of the challenges of . . . having successful projects on social media that are built off of properties you don’t own is that they are next to impossible to monetize,” he says. “I’ve put in a lot of time and a certain amount of resources into doing these things, and yeah, I’m doing them for fun—I’m not doing them as my day job—but it is nice when you are able to get income out of them.”
Reynolds has largely depended on , a websitethat allows people to support individual creators by making small donations, forfunding his various projects so far. But theotherweek he held a soft launch of an that will sell his Effin’ Birds creations on clothing, mugs, and other merchandise. Since, the Effin’Birds Twitter feed has been flooded with people showing off their newly purchased wares. This week the store officially went live, and sales have alreadybeen stellar. “Between that beta test and the first twelve hours, we’ve sold $11,000 worth of Effin’ Birds merchandise,” Reynolds said in an email. The most popular item has been a mug bearing the image of an upright duck with another popular phrase. “I bet this problem will go away if we have more fucking meetings,” it reads.
With these kinds of early results, Reynolds’ ultimate goal ofbeing able to concentrate solely on his creative projects might be closer in sight than he thought even a few weeks agowhen we first talked. “The tipping point will come when I can’t focus on more projects because I have a day job,” he told me, “but at some point these will become lucrative enough that the day job is the thing that has to go.”