In a May 2 article titled "," Curtis Brainard, writing for the prestigious Columbia Journalism Review, described exciting new developments at ÃÛèÖAPP:
"There's new vigor at the 108-year-old ÃÛèÖAPP, a nonprofit environmental group focused on birds, which is in the process of rolling out a more cohesive, mission-driven strategy for the 21st century.
"On Tuesday, the society announced that it had hired industry vet Mark Jannot to run its award-winning magazine, ÃÛèÖAPP, and revamp its content and communication strategy...."