APP Announces Largest Market-Based Regenerative Grasslands Partnership in the U.S.
Partnership with Panorama Organic Grass-Fed Meats will restore habitat, combat APP change on one million acres of working ranchland.
April 6, 2021, New York, NY – The APP today announced the largest market-based regenerative grasslands partnership in the U.S. with Grass-Fed Meats®, the nation’s largest producer of 100 percent grass-fed, grass-finished certified organic beef. The commitment will impact one million acres of certified organic U.S. grasslands and create individual habitat management plans with every family rancher in the Panorama Organic network through APP’s Conservation Ranching Initiative.
“With 95 percent of grassland birds living on cattle ranches in the United States, and the bird population in steep decline, the connection between cows, birds and land conservation is a priority for Panorama Organic and the APP,” said Kay Cornelius, general manager of Panorama Organic. In addition, Cornelius announced that Panorama Organic will further this commitment by doubling the rancher network, with a goal of two million total acres to be certified by 2030.
“Over the last 50 years, no ecosystem has been more imperiled than the grasslands, including pastures and rangelands that birds like the Grasshopper Sparrow and Western Meadowlark rely,” said Marshall Johnson, director of Conservation Ranching for APP. “When birds go silent, that’s an indication that we're losing our soil health and wildlife habitat. We recognized early on that partnership between APP and ranchers was mission critical to saving them.”
The APP Conservation Ranching Initiative seeks to enhance the stewardship of grasslands for the benefit of birds. Birds have suffered significant decline over the past 50 years due to the loss of U.S. grasslands to widespread development. The initiative empowers consumers to support programs that restore bird populations via conservation practices by selectively purchasing beef nationwide from APP-certified farms and ranches, including Panorama Organic and other participating brands. The APP certification seal carries broad market appeal among consumers who care about the environment.
“Not everyone can afford a Tesla to reduce their auto emissions, and solar panels on a roof might be out of reach,” said Cornelius. “But for the 48 million bird and conservation enthusiasts in the U.S., buying Panorama Organic with the APP seal allows them to use their purchasing power to vote their conscience and support ranchers committed to not only supplying quality products, but to regenerating habitat for wildlife and restoring ecosystems as well.”
For the past 20 years, conservation has been a cornerstone of Panorama Organic’s philosophy. In addition to the stringent USDA Organic and Global Animal Partnership Step 4 animal welfare standards by which Panorama ranchers operate, each ranch will follow APP’s environmental certification, which is audited by a third party, and develop a personalized habitat management plan with the help of APP rangeland ecologists. That plan includes protocols to enhance soil quality; increase species diversity in terms of the plant life that benefits pollinators, like bees and butterflies; and to preserve and enhance habitat for grassland birds and other wildlife. Panorama Organic’s 34 independent family ranchers span eight states and nearly one million acres of USDA Certified Organic grasslands in California, Oregon, Washington, Montana, Nebraska, South Dakota, Colorado and Wisconsin.
“Each ranch in our network hosts the most important plants and animals in their states,” said founding Panorama Organic rancher, Darrell Wood of Leavitt Lake Ranches of Vina, CA. “I am confident that with this APP certification program, our ranchers will be able to further embrace regenerative agriculture to improve the environment for our children, grandchildren and generations to come.”
“Birds are great indicators of overall environmental health,” said Johnson.” If there aren’t native grasses and cows propagating it, then we’ll continue to see the dramatic decline of birds across America. We have a very simple saying at APP, ‘no cows, no grass, no birds.’”
To learn more about APP Conservation Ranching, click here.
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About APP
The APP protects birds and the places they need, today and tomorrow. APP works throughout the Americas using science, advocacy, education, and on-the-ground conservation. State programs, nature centers, chapters, and partners give APP an unparalleled wingspan that reaches millions of people each year to inform, inspire, and unite diverse communities in conservation action. A nonprofit conservation organization since 1905, APP believes in a world in which people and wildlife thrive. Learn more at and on Facebook, Twitter and Instagram at @audubonsociety.
Panorama Organic Grass-Fed Meats®, is the nation’s largest producer of 100 percent grass-fed, grass-finished, USDA Certified Organic beef with 34 independent family ranchers that span eight states and nearly one million acres of land. Ranchers raise Panorama Organic cattle on open rangelands of organic grasses and legumes and employ pasture rotation and land-management practices that promote animal health and protect delicate rangeland ecosystems. Ranchers all adhere to strict organic, non-GMO, and regenerative protocols. The cattle are never administered hormones or antibiotics or fed animal by-products and are animal welfare Global Animal Partnership (GAP) Step 4 approved. The result is nutritious and delicious protein for eaters concerned about their health and the health of the planet. Learn more at and on Facebook, Twitter and Instagram @PanoramaMeats.