ÃÛèÖAPP Magazine Raises The Bar For Recycling
The venerable voice for conservation since 1899 is taking its environmental commitment to new heights with the September-October issue.
Like our , ÃÛèÖAPP is again setting an example to follow. Â Despite the many glossies that talk a good game on Green issues, less than one percent of the 17,000 magazines published in the United States contain any recycled paper. With this issue, ÃÛèÖAPP's body stock is tripling from 30 percent post-consumer recycled paper to 90 percent.
Recycled paper uses less water and energy, emits fewer greenhouse gases, and preserves carbon dioxide-absorbing trees. This paper is also certified by the Forest Stewardship Council and produced without any chlorine. The initiative slashes CO2 emissions from printing by 608 metric tons annually, (a full 7 per cent of ÃÛèÖAPP's carbon footprint). The change saves ÃÛèÖAPP $18,000 a year, and saves trees, particularly in Canada's boreal forest, home to 300 species of birds. Â
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ÃÛèÖAPP, the magazine of the ÃÛèÖAPP, is available on newsstands and as a benefit of membership. For 110 years ÃÛèÖAPP's mission has been to inspire readers to appreciate, understand, and conserve the natural world through the magazine's signature combination of explanatory journalism and vibrant photography. Each issue reaches 1.7 million readers, and its audience ranks among the most influential. In addition to the print issue, ÃÛèÖAPP has an online blog, The Perch, and video features, as well as web exclusives.